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Personalized laptop bags and sleeves make a great promotional item or even a gift for someone special. There is a large selection to choose from and they are perfect for printing on. You could get very simple, low cost, plain ones or ones that have large compartments for all the extras you need to carry.
The reason that this is a good way to promote your brand is because you get a lot of exposure. It's something that some people might take with them everywhere and it also makes your brand highly visible. There is also a very positive connotation as it is associated with an item that people value.
Laptops sleeves are often made of neoprene which is both a good surface for printing on and gives the option of many bright colors. The fine grain of the surface allows for a lasting print with a lot of fine detail. It is also possible to print an entire panel with a colorful design.
Neoprene is very durable and it also provides nice padded protection. The simplest design is a plain sleeve with an opening at the end. This is very easy to use as your laptop or tablet quickly slides in or out and the slim design is less cluttered.
There would obviously be different sizes to accommodate different devices. There are large ones that give you a lot of functionality and space. Messenger type bags can double as brief cases and some have many compartments to carry all your peripheral devices and anything else you need.
Of course there are much more sophisticated designs that would be more suitable in a business environment. You could also personalized laptop bags and sleeves as a personal gift with someone's name on it. As a corporate gift or as a present for someone you know they will always be cherished.